Iconic Brand, New Image

Iconic Brand, New Image

Our new logo is the beginning of a chapter of renewal in the name of values: to always grow in the name of excellence.

100 years of history, three generations and a new logo: as the leading company in the production of high quality flours, we present a restyling of our brand that celebrates our past and looks to the future with renewed energy.


A Return to Our Origin

Our new logo takes up the ears of wheat, an iconic symbol of our company since our foundation in 1924. The ears, now free and dynamic, represent our growth and evolution, which remains faithful to our roots and the art of milling that has been passed down from generation to generation.


Honoring Italian Culinary Tradition

The figure of the "chef," present in the logo since the 1950s, has been enlarged and made more central. This represents the importance of the Italian culinary tradition and our commitment to providing our customers with the highest quality flours to create excellent pizzas, breads and desserts.


A Future of Passion

Our new logo is aimed at an increasingly wider audience that is passionate about cooking. In fact, we wish to share our story, our values ​​and our passion for the art of cooking with all those who love good food and conviviality. An evolution, not a revolution: the restyling of the logo represents a natural evolution of our brand, which remains faithful to our identity and DNA. The new logo is a bridge between tradition and innovation, a symbol of the continuous commitment of us millers in seeking excellence and satisfying the needs of our customers.

The new logo is just the beginning of a new chapter for our company. We will continue to innovate and grow, always respecting the traditions, sustainability and quality that have made us a point of reference in the world of flours.

Please join us in sharing your excitement about our new logo on social media with the hashtag #Caputo100 and take a walk down memory lane with merchandise that reflects moments of our history! 

Read Previous Post